Like a bottle of wine, Taylor Swift’s old masters have slipped away once again. Scooter Braun and his Ithaca Holdings LLC have sold the master rights to Taylor Swift’s first six albums, 2006’s Taylor Swift through 2016’s Reputation, to an unknown investment fund, according to Variety. Sources told the magazine that they sold for over $300 million and the deal closed during the past two weeks. Ithaca Holdings previously purchased Scott Borchetta’s label Big Machine in June 2019, a move that Swift was loudly critical of at the time. She left Big Machine in 2018 and released her last two albums, Lover and folklore, through Universal Music Group.
Coincidentally, Swift’s contracts on her first five albums went up at the beginning of November, meaning she’s now free to re-record those, as she has stated she plans to do. Depending on how soon those new recordings come out, the rights to Swift’s original masters could become obsolete fairly quickly. As Variety noted, that makes this a smart deal for Braun, who the magazine said “profited handsomely” off the sale from his initial acquisition of Big Machine. Unless, of course, Taylor Swift herself is behind the unnamed investment group? That’d be some five-dimensional chess only she could pull off.
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November 17, 2020 at 03:50AM
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Scooter Braun Just Sold Taylor Swift’s Old Masters to a Mystery Buyer - Vulture
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