NORTHAMPTON — A Vermont property management and development company bought the former Faces building at 175 Main St., Northampton last month for $2.995 million and has now listed the 23,000-square-foot retail space for lease.
Colebrook Realty Services of Springfield, who represented the seller, announced the sale to Redstone of Burlington, Vermont. The purchase price was recorded at the Hampshire County Registry of Deeds.
“Redstone is delighted to have the opportunity to acquire a prominent piece of Northampton’s Downtown and become a part of the community,” said Joe Engelken, senior vice president of acquisition and development at Redstone. “We are excited for the coming years and will strive to recreate the sense of destination that Faces once had.”
Faces closed in 2019 after 45 years selling funny T-shirts, novelty coffee mugs, kazoos and the like. The two-level store has been vacant ever since. For a time, there was a vision wall there where passersby were asked to write down what they’d like to see move in and post it with a sticky note.
TD Bank leases about half the space in the building with a branch office that is across from Thornes Marketplace.
Northampton’s downtown has been suffering of late with empty storefronts. It’s a problem that predates COVID-19.
The sale of the property was handled by Mitch Bolotin and Jack Dill of Colebrook.
“The Faces building is an important landmark for Northampton’s Main Street,” said Mitch Bolotin, “and Redstone is the right development group to manage the property growing forward.”
Steve Vogel, who co-founded Faces of Earth in Amherst in 1971, is listed as one of the partners who owned the building through an entity named Main Street, LLP, according to city records.
Vogel opened a second store in downtown Northampton In 1986; in 1991 the Amherst store closed for good. Faces added a second floor at its Northampton location in 1994.
Vogel’s son, Peter Vogel, closed the store in 2015, but it reopened after it was rescued by investors fronted by Camile Hannoush. The Hannoush family added a café and reinvigorated the operation. But they closed it in 2019.
Hannoush briefly reopened the concept in the Hampshire Mall.
In its heyday, Faces was known for coffee mugs, including one in the shape of a Star Wars stormtrooper helmet, and jokey T-shirts like one that says “How I cut carbs” with a drawing of a pizza cutter.
The store sold more practical housewares like shower curtains and bath rugs along with greeting cards, sunglasses and women’s clothing. It also had a toy section.
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