In May, Post Malone announced he was branching out from Bud Light, his drink of choice, to launch his own brand of French rosé, "for when you want to get a little fancy.”
Pre-order of Maison No. 9, the rapper's new alcohol label, officially launched last week, and it appears his fans are more than ready to get tipsy on pink wine this summer. According to TMZ, the Grammy winner sold 50,000 bottles during a two-day pre-sale of the $21.99 rosé, completely wiping out the company's first round of inventory.
Post's “light, high-quality, accessible rosé” is a blend of 45 percent Grenache Noir, 25 percent Cinsault, 15 percent Syrah, and 15 percent Merlot, resulting in “aromas of freshly picked fruit, such as ripe pineapple, pear, and strawberry, [that] meet hints of sweet French desserts once uncorked.” The brand is named after the rapper's favorite tarot card, the Nine of Swords, and “designed to break down the traditional perceptions around wine and its barriers for consumers.”
If you missed the pre-order, fear not: the rosé will once again be available online in almost all 50 states beginning Monday at noon.
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Post Malone’s Rosé Sold Out in Two Days - Vanity Fair
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